Welcome to the first installment of our new blog series entitled, "Social Media Branding for Artists". I know, right off the bat, some might argue that "branding" isn't something that artists should do. But bear with me for a few more moments.
Why build a personal brand?
I found a pretty good answer to this question in Chris Brogan's blog "Develop a Strong Personal Brand". He writes:
The easiest answer is that you might want to be memorable, and you might want to transfer your real world reputation into the online world. A strong personal brand is a mix of reputation, trust, attention, and execution. You might want to build a brand around being helpful (what I hope my brand means to you), or being a creative thinker (Kathy Sierra, for instance) or being a dealmaker (Donald Trump), or being a showman (David Lee Roth), or whatever matters most to you, and also what you are capable of sustaining.
A personal brand gives you the ability to stand out in a sea of similar products. In essence, you’re marketing yourself as something different than the rest of the pack. Do you need this? I don’t know. Do you like to be mixed in with the pack?