george's blog

Artist Presentations announces tablet app publishing platform for artists

Submitted by George Aiello on Tue, 08/30/2011 - 12:54pm

Beginning this Fall (2011) Artist Presentations will begin offering a newly designed platform for creating "Projects" complete with a digital publication service with world-wide distribution opportunitties.

At the heart of the service will be a new feature we call Projects. Pro Level members will be able to create and participate in Projects, recruit collaborators, and self-publish their work as a single issue or subscription based app on tablets such as iPad, Android, and BlackBerry PlayBook.

Artist Presentations will also begin publishing a quarterly digital showcase magazine featuring selected art work and projects produced by our members as well as several Special Edition themed project publications.

Unlike printed books, Artist Presentations Projects can include still images, text, audio, video, slideshows, links to live streams such as Twitter, and a variety of other interactive multimedia content. As a result, members will be able to produce very engaging and exciting digital publications covering the full spectrum of art, education, documentary, music, and more.

Read more

Defining The Three Screen Gallery

Submitted by George Aiello on Sat, 04/16/2011 - 1:09pm

In the first installment of this series we introduced the Three Screen Gallery concept as the convergence of TV, web, and mobile to present your art work. Let's now define that a little further.

For many years people have forecast the eventual convergence of Web and TV. Most of those discussions centered on essentially having a browser available on your cable box. The experience would essentially be the same as using your computer. Not much new or exciting there and in fact, this type of use is rapidly becoming available. However, the Three Screens concept redefines the older Web-to-TV convergence to a new model. One that has great potential for artists of all kinds.

Read more

Updated Social Media Share Buttons

Submitted by George Aiello on Mon, 03/28/2011 - 1:32pm

We have recently released a new and improved set of social media share buttons throughout the site including on your SMArt Page and content. They are automatically placed below your SMart Page, albums, images and posts.


Social Media Share Buttons

Social media share buttons are a great way for visitors to your SMArt Page to share your content on their own social media profiles such as Facebook, Twitter, LinkedIn and other sites.

More importantly, do another artist or friend a favor...

Read more

The Three Screen Gallery

Submitted by George Aiello on Sun, 03/20/2011 - 2:37pm

Whether you are an emerging or established artist, gallery representation has probably been a goal of yours at some point in your career. It’s always been a challenge to get representation but in today’s economy with so many galleries closing or cutting back it’s becoming even more difficult. So, what’s an artist to do?

Let’s begin with another question. Why do you want to be represented by a gallery? The answer for most is exposure, i.e. having one’s artwork seen, and with that an increased potential for sales.  Of course, those sales usually come at a cost, typically 50% but I’m not saying that unfair. Galleries bring a unique value, have expenses, and need to make a profit, too. It’s just a reality of the business.

More importantly, do galleries still offer the artist their best chance of exposure and sales? As I write this I’d probably say no for exposure but yes to the sales question. But even that is changing or is about to in significant ways.  This is where we need to start looking toward the future and how we may bring our art to larger audiences in order to find our own “followers” and patrons.

That future could be called “The Three Screen Gallery”, and this new type of gallery can be all yours. But, what is it?

Read more

Social Media Branding for Artists - Part 3

Submitted by George Aiello on Wed, 02/02/2011 - 1:51pm

Use Blog Comments to build to your brand

Now that we have established that as an artist you should build your brand and we've discussed the basics of how a consistent and well planned social media profile is an important first step, it's now time to start reaching out to the world to make people aware of you and your work. Participating in blogs is one of the best ways to do this while building brand awareness at the same time.

The Web is currently all about two-way communication. A great way to communicate is by commenting on blogs. When you do so you demonstrate that you are present and ready to engage in thoughtful communication with others in that community.

Read more

Syndicate content