Helping Artists Succeed in a Connected World

Artists and gallery owners can reach a vast new audience through Social Media Marketing

No matter what stage your career is in you probably feel you could be more successful if only people could find out more about you and your work.  

Historically, this was a difficult and expensive undertaking requiring paid advertising, reviews in art publications, artist representatives, publicity agents, and for some, public relations firms. Fortunately, that has completely changed and is no longer the case. 

Now any artist can build their online audience following a few proven strategies.

Currently, two of the best ways is through blogging and participation in social networks.

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Blogging - The Online Two-Step 

You have several tools in your Social Media Marketing tool box. One of these is "blogging" When we use the term "blogging" in context with Social Media Marketing we are referring to a two-step process.

• Maintaining your own blog e.g. keeping it fresh with relevant information
• Participation on other blogs where people share the same interests

It all starts with your art business blog

Blogging starts, of course, with having your own blog. Look at your blog as a crucial extension of your brand and product. Two common mistakes people make with their blog is over selling and writing about topics that are not relevant to the intended audience. 

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People often ask if Social Media and Social Networks are a fad that will soon fade? The statistics point otherwise which is why it is important for artists to begin taking full advantage of the huge opportunity afforded to us by Social Media Marketing. Here's a video that points to some statistics you may find interesting.

The video was produced as a promotion for the book "Socialnomics by" Eric Qualman. I haven't read it yet but it, too, looks worth a closer look.

-George Aiello