Art Marketing

Defining The Three Screen Gallery

Submitted by George Aiello on Sat, 04/16/2011 - 2:09pm

In the first installment of this series we introduced the Three Screen Gallery concept as the convergence of TV, web, and mobile to present your art work. Let's now define that a little further.

For many years people have forecast the eventual convergence of Web and TV. Most of those discussions centered on essentially having a browser available on your cable box. The experience would essentially be the same as using your computer. Not much new or exciting there and in fact, this type of use is rapidly becoming available. However, the Three Screens concept redefines the older Web-to-TV convergence to a new model. One that has great potential for artists of all kinds.

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The Three Screen Gallery

Submitted by George Aiello on Sun, 03/20/2011 - 3:37pm

Whether you are an emerging or established artist, gallery representation has probably been a goal of yours at some point in your career. It’s always been a challenge to get representation but in today’s economy with so many galleries closing or cutting back it’s becoming even more difficult. So, what’s an artist to do?

Let’s begin with another question. Why do you want to be represented by a gallery? The answer for most is exposure, i.e. having one’s artwork seen, and with that an increased potential for sales.  Of course, those sales usually come at a cost, typically 50% but I’m not saying that unfair. Galleries bring a unique value, have expenses, and need to make a profit, too. It’s just a reality of the business.

More importantly, do galleries still offer the artist their best chance of exposure and sales? As I write this I’d probably say no for exposure but yes to the sales question. But even that is changing or is about to in significant ways.  This is where we need to start looking toward the future and how we may bring our art to larger audiences in order to find our own “followers” and patrons.

That future could be called “The Three Screen Gallery”, and this new type of gallery can be all yours. But, what is it?

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Online Calls for Entry System

Submitted by Jo Ann Aiello on Wed, 03/02/2011 - 8:13pm

Here is a free online system where artists can enter a number of open calls for entry.

CaFÉ (www.callforentry.org) provides artists with an easy-to-use system to enter contact information, upload digital images of their artwork, and access to apply online to open calls for entry. Open calls include public art commissions, exhibitions, grants, and awards. Benefits to Artists

  

  • CaFÉ is free to artists.
  • Contact information only needs to be entered once.
  • CaFÉ gives artists the opportunity to apply to multiple juried exhibitions and projects.
  • CaFÉ is paperless. Save money on reproductions of slides, mailing and return postage.
  • Artists can upload up to 100 digital images to be stored in an online image portfolio. Artists will select which images to submit for each call for entry.
  • CaFÉ provides consistent projection quality and desirable presentation for jurors.
  • Artists images and information are kept secure and confidential.

CaFÉ is managed by the Western States Arts Federation (WESTAF). WESTAF is a nonprofit arts service organization located in Denver, Colorado (www.westaf.org).

How is the art market in your area?

Submitted by George Aiello on Tue, 02/01/2011 - 7:18pm

In a recent issue of The Art Newspaper Michael Plummer and Jeff Rabin wrote an interesting opinion column titled "Could the art market be undergoing a fundamental restructuring?" The piece provides their analysis and opinion on how the condition of the global art market has tracked the overall global economic downturn and what the prospects may be for 2010. 

The article includes some semi-technical economic topics such as art market liquidity, global deleveraging and how financial market conditions have impacted the art market. Still, it's not a difficult read. And, even though the article's focus is on the high-end art market many of the points about collectors and pricing apply at all market levels.

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