Whether you are an emerging or established artist, gallery representation has probably been a goal of yours at some point in your career. It’s always been a challenge to get representation but in today’s economy with so many galleries closing or cutting back it’s becoming even more difficult. So, what’s an artist to do?
Let’s begin with another question. Why do you want to be represented by a gallery? The answer for most is exposure, i.e. having one’s artwork seen, and with that an increased potential for sales. Of course, those sales usually come at a cost, typically 50% but I’m not saying that unfair. Galleries bring a unique value, have expenses, and need to make a profit, too. It’s just a reality of the business.
More importantly, do galleries still offer the artist their best chance of exposure and sales? As I write this I’d probably say no for exposure but yes to the sales question. But even that is changing or is about to in significant ways. This is where we need to start looking toward the future and how we may bring our art to larger audiences in order to find our own “followers” and patrons.
That future could be called “The Three Screen Gallery”, and this new type of gallery can be all yours. But, what is it?