Social Media Branding for Artists - Part 3

Use Blog Comments to build to your brand

Now that we have established that as an artist you should build your brand and we've discussed the basics of how a consistent and well planned social media profile is an important first step, it's now time to start reaching out to the world to make people aware of you and your work. Participating in blogs is one of the best ways to do this while building brand awareness at the same time.

The Web is currently all about two-way communication. A great way to communicate is by commenting on blogs. When you do so you demonstrate that you are present and ready to engage in thoughtful communication with others in that community.

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Why should a visual artist blog?

A friend recently asked, "I'm a visual artist, why should I write a blog and if I did what would I write about?". Those are good questions. The first one is pretty easy for me to answer, the second takes a little more thought.

It's about building an audience

As visual artists we like to think that our work "speaks" for itself. That indeed may be true but if no one sees that work it's message may not reach the audience it deserves. If you are in the business of art, meaning you want to sell your work, or even if you just want people to see it, then a blog is an effective way to share your motivation, experiences, travels, expertise and, not least of all, your art work with a larger audience. Simply put, it's an opportunity to connect with a wider audience and build a community of those that are interested in you, your work and your art career.

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Blogging for Artists


Blogging - The Online Two-Step


You have several tools in your Social Media Marketing tool box. One of these is "blogging" When we use the term "blogging" in context with Social Media Marketing we are referring to a two-step process.

  • Maintaining your own blog e.g. keeping it fresh with relevant information
  • Participation on other blogs where people share the same interests

It all starts with your art business blog

Blogging starts, of course, with having your own blog. Look at your blog as a crucial extension of your brand and product. Two common mistakes people make with their blog is over selling and writing about topics that are not relevant to the intended audience. 

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