Social Media Marketing

Updated Social Media Share Buttons

We have recently released a new and improved set of social media share buttons throughout the site including on your SMArt Page and content. They are automatically placed below your SMart Page, albums, images and posts.

Social Media Share Buttons

Social media share buttons are a great way for visitors to your SMArt Page to share your content on their own social media profiles such as Facebook, Twitter, LinkedIn and other sites.

More importantly, do another artist or friend a favor...

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Social Media Branding for Artists - Part 3

Use Blog Comments to build to your brand

Now that we have established that as an artist you should build your brand and we've discussed the basics of how a consistent and well planned social media profile is an important first step, it's now time to start reaching out to the world to make people aware of you and your work. Participating in blogs is one of the best ways to do this while building brand awareness at the same time.

The Web is currently all about two-way communication. A great way to communicate is by commenting on blogs. When you do so you demonstrate that you are present and ready to engage in thoughtful communication with others in that community.

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Why should a visual artist blog?

A friend recently asked, "I'm a visual artist, why should I write a blog and if I did what would I write about?". Those are good questions. The first one is pretty easy for me to answer, the second takes a little more thought.

It's about building an audience

As visual artists we like to think that our work "speaks" for itself. That indeed may be true but if no one sees that work it's message may not reach the audience it deserves. If you are in the business of art, meaning you want to sell your work, or even if you just want people to see it, then a blog is an effective way to share your motivation, experiences, travels, expertise and, not least of all, your art work with a larger audience. Simply put, it's an opportunity to connect with a wider audience and build a community of those that are interested in you, your work and your art career.

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What the Web of Tomorrow Will Look Like

Ben Parr writes a weekly column about social media trends on Mashable, a great site for those interested in social media. This week's column is titled: What the Web of Tomorrow Will Look Like: 4 Big Trends to Watch and it's well worth reading.

I have been talking about how the future of the web will be changing in the very near future with just about anyone who would listen to me for some time. The article by Ben Parr sums it up about as well as I have seen in easy to understand, non-technical terms.

So, how does all this web future "stuff" apply to visual artists?

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Social Media Branding for Artists - Part 2

Your Social Media Profile - 5 Recommendations

In Part 1 of this series we established that even artists do have brands and I listed a few famous examples. You may be thinking, "yes, but I'm not famous". That may be so,  not yet. But as Dan Schawbel notes in his post on

Many people think that personal branding is just for celebrities such as Paris Hilton or Britney Spears, yet each and every one of us is a brand. Personal branding, by definition, is the process by which we market ourselves to others. As a brand, we can leverage the same strategies that make these celebrities or corporate brands appeal to others. We can build brand equity just like them.

So, to make the most of your Social Media Marketing efforts your "social profile" should accurately and consistently reflect who you are as a person and an artist. Here are five recommendations,  the basic elements,  that your profile should include.

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