Your success is our motivation!
In addition to the great artist profiles, interaction with other artists, and the ability to sell your work, ArtistPresentations.com offers a variety of tools to help you succeed online. These include promoting your work in our RSS feeds and making sure your updates and images are search engine friendly. We don't stop there though. We also offer webinars, tutorials and screen casts, many for free, to help you build your audience using Social Media Marketing and other techniques.
Getting started is easy. The first step is to sign-up for your free account here on ArtistPresentations.com. Next, recognize that all artists need to market both themselves and their art just like any other business. Once we acknowledge this we're ready to move on to how we do it.
Effective marketing techniques are always changing. Today, the new consumer is rapidly moving away from newspapers, magazines and television to online services such as blogs and social networks for their news and information.
Many of these new consumers spend nearly all of their "media time" online. How can these people be reached? The first step is understanding how they respond to marketing and "community".
Art patrons want to know you and feel that they are a part of your life, and you of theirs
- The new art patron is savvy and doesn't like to be pitched to by people they don't know
- They want to know, if only in a virtual sense, the people they do business with
- They want to be engaged in discussions with artists and gallery owners
So, how do the new consumers make decisions on whom they will purchase from? They do this primarily by participating in blogs and social networks. Savvy marketers understand that their participation in these venues as peers -- not as "advertisers" -- can pay huge dividends. By spending a little time each week you can gain favor with the new art patron through online community involvement and discussions. This is how you build trust, confidence, good will, and your art business.
Artists and galleries are in a perfect position to take advantage of Social Media Marketing
You can begin taking advantage of Social Media Marketing today with FREE account and artist profile from ArtistPresentations.com. Or, sign-up for one of our webinars or screen casts to learn more. We also recommend bookmarking our blog where we'll continue providing information and links to other resources.
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