Helping Artists Succeed In A Connected World

Social Media Branding for Artists - Part 2

Your Social Media Profile - 5 Recommendations

In Part 1 of this series we established that even artists do have brands and I listed a few famous examples. You may be thinking, "yes, but I'm not famous". That may be so,  not yet. But as Dan Schawbel notes in his post on Mashable.com:

Many people think that personal branding is just for celebrities such as Paris Hilton or Britney Spears, yet each and every one of us is a brand. Personal branding, by definition, is the process by which we market ourselves to others. As a brand, we can leverage the same strategies that make these celebrities or corporate brands appeal to others. We can build brand equity just like them.

So, to make the most of your Social Media Marketing efforts your "social profile" should accurately and consistently reflect who you are as a person and an artist. Here are five recommendations,  the basic elements,  that your profile should include.

Recommendation #1: Use your real name
Sounds simple enough yet a lot of people will try to hide their name for privacy reasons or "brand" it behind a catchy or, worse yet, cryptic phrase. Save the catchy phrases for slogans (which, btw, are fine). Use your real name. Remember, in social media marketing you want people to know who you are.

Recommendation #2: Upload your photo
I'm a photographer and firmly believe my place is behind the camera, not in front of it. Still, I know it's important to post my photo so others can "see" me. It's just human nature, you will naturally feel more comfortable with someone's writings or images if you have a sense of what they look like. This brings up another point. Upload your portrait, not your favorite kitten or baby photo. Save those for non-business related social sites if you want to. But for social media marketing be yourself and let others see you as you are.

Recommendation #3: Post your bio
Most social network sites include one or more sections to describe yourself. On ArtistPresentations.com we include an "About me" section on your profile where you can post a brief statement about yourself. We also provide our Pro level members with pages where you can post an expanded biography, artist statement, resume and more. If these features are available to you be sure to use them. For social media marketing purposes keep your bio information relevant to your career. References to your personal life, if relevant to your work and persona, are fine but remember this is for your art business. Oh yes, and use a spell checker! Bad spelling is something you probably want to avoid as part of your brand.

Recommendation #4: Be consistent
Your photo, bio and other information should be consistent on the various social networks. It not only makes you more recognizable it adds to your credibility.

Recommendation #5: Keep it current
We all change over time both physically and in our business and personal lives. Make sure your picture is current and not from 15 years ago. I know, I know, me too. But, it's important to keep your picture, bio and other information current. I recommend putting a note in your calendar to review your profile at least every three months. You'll be surprised at how much has changed.

So, it's really pretty easy. Portray yourself as the person and artist that you are. Keep it current, consistent across the sites you participate in, and keep it real. After all, you are your brand.